This blogs teaches you how to grow your business organically with inbound marketing.

A simple, step-by-step guide to boost your hotel's reputation with social proof.

Cheerze Connect, the most comprehensive cloud hotel management software, wins “Most Affordable Hotel Management Software” by Software Suggest.

Personalization - the keyword for 2021  The question of personalization has always been an important one for the hospitality sector. This has been furthered by the concerns brought forth by the pandemic and the rampant interaction that the industry has had with technology in the meantime. Given the warmth of a personalized experience, arising from the good feeling of being seen and heard, personalization in the domain is not a fad to fade away. Here are four pointers to providing more personalization for your customers: 

The new year is here and whatever the goals you have set for yourself and your organization this year, you want to make sure networking right is on the list. After a long year of lockdowns and getting introduced to a new normal, this year is set to usher in some great energy with a bunch of learning and networking opportunities all year round

Being prepared to host your guest is the most basic, and likely the most impactful, impression of good hospitality that you can have on the guest in question. Speak of great first impressions, a guest who feels understood, heard, and at home, when he enters your hotel is brownie points in terms of recommendations and references.

How to get more guest reviews online? Reviews are an integral component when it comes to managing your hotel's reputation online. 96% of travelers consider reviews as an important resource when they research a hotel. Almost, 88% of them filter out hotels based on their star rating.

How hotels can boost their bottom line using promotions Amidst the sea of competition, attracting your guests and generating new revenue streams becomes crucial than ever.

Benefits of knowing your guests’ arrival time Knowing your guests’ arrival time is crucial. It helps the staff in planning their operational workflow and ensures timely assistance upon their arrival. It also helps you avoid unpleasant and awkward situations. Stored in your Hotel Management Software (HMS), staff can view the total number of arrivals for the day, each guests' arrival time, and receive proper reminders that assist staff in fulfilling their guests' requests upon their arrival.

Why Keyword Research is important for your hotel Keywords are the most integral element in SEO. In fact, all your SEO activities depend on it. Whether you are running a Google Ads or creating content, keywords are the base element. Without the right keywords, all your SEO activities will fall short. Invest your time in discovering the right keywords for your hotel business.

Hotel Website UX: Three Core Aspects To Focus On! The digital world has become the first place where every brand interacts with their customers and Hotels are no more an exception for that. Unlike earlier days, where the hotel experience starts from the moment they step into your hotel, now it starts at the moment they enter your hotel website. Hence designing the optimum user experience for your website becomes the highest priority ever. It leads to better conversion rates too.

Rate Parity: How it affects your hotel business? Rate parity means that “consistent prices need to be maintained for a product in all the online platforms.”

On-page SEO for Hotel Websites: Three basic aspects to focus on! Businesses today are digital-driven. Being on top of the SERP will help hotel brands to drive relevant traffic and increase conversions.

5 Top Email Marketing Rules You Should Follow Email marketing still plays an effective role in building your hotel brand awareness, driving interest, and conversion among desired audiences.

Combat COVID-19: How to recover and sustain your Hotel Business? The entire world is relentlessly battling against the current Coronavirus pandemic. This sudden outbreak has severely impacted the global tourism and hospitality industry.

SEO Trends 2020: Hotels Should Look Out! Getting noticed in the eyes of search engines is of significant importance for any business. And for the hotel industry, where most of the guests’ travel plans and accommodation bookings happen over the internet, it becomes inevitable for hoteliers like you to secure top rankings in the search engines.

How Google Analytics can help you understand your guests In the digital era, where websites become one of the primary touchpoints between your brands and customers, tracking your website performance can tell a lot about your users. What is Google Analytics? Google Analytics is a widely-used, free web analytics tool, that helps website owners to track the users’ performance, their behavior, website traffic, source of traffic and many other important metrics.

The Benefits of using Google My Business App Google My Business (GMB) lets you manage your hotel brand’s online presence and communicate with guests more seamlessly than ever before.

How to list your hotel on TripAdvisor? Travelers all around the world consider TripAdvisor as one of the most reliable sites to gather information about a destination they’re planning to visit.

Hotel self-serve kiosks: Why should you invest in it? Adopting modern technologies help hotel industries to offset the growing number of real-time challenges. But it’s not just helping hoteliers in overcoming challenges, it is actually enhancing the speed and efficiency of operations and bringing flexibility to the whole system.

Hotel Chains: Challenges and Ways to Overcome it with a Central Reservation System! Hotels, all over the world, are undergoing a massive shift in terms of technology. While technology offers heaps of business opportunities, it also comes with new challenges.

Hotel Website Speed: Why does it matter? User Experience has never been so important than now. For hoteliers like you, the key to secure guests is by delivering amazing experiences. However, in the digital era, delivering exceptional services does not just start at your hotel. It starts when your guest gets into the first interaction with your brand online.

How to optimize your hotel’s website page speed? Optimizing your hotel’s website page speed is essential as it increases your potential guests’ experience. Page speed is also one of the major factors that helps you drive more direct bookings. Simultaneously, it boosts your hotel’s search engine rankings and thereby brand visibility.

How to maximize your hotel’s revenue using Extended Length of Stays? Hoteliers invest in multiple strategies that help them to drive profitability; one of their business strategies is to extend the guests’ Length of Stays. Large number of hotels are implementing extended length of stay, as it increases occupancy and helps to upsell your hotel services. The longer the guests’ stay, the higher they utilize your hotel’s services.

How to set up your Hotel’s Google My Business Account? Location plays a major role when it comes to searching for a hotel. Therefore, hotels need to work on local SEO to get viewed among travelers. One of such great tools that helps hoteliers to improve their local SEO is Google My Business. Google My Business, shortly known as GMB, is a free tool that lets hoteliers manage their business and connect with their audiences across Google, including Search and Maps.

How to simplify your hotel’s check-in process? In the fast-paced world, no one would like to wait in a queue to perform their check-in/check-out processes. Today’s guests are looking for faster services that address their needs efficiently. Delaying the check-in process will certainly build negative impressions on your guests’ minds, might result in poor experience, and therefore poor reviews on sites like TripAdvisor. 

Digital Signage: How does it benefit your hotel and guests? From telephonic calls to voice messages, technologies are enabling hoteliers to communicate with guests directly and more effectively than ever. Like many other communication platforms, digital signage renders its unique benefits to the hospitality industry. It enables hotels to deliver timely and relevant information to their guests and thereby enhances their overall staying experience.

How hotels can get benefited from Google My Business Have you optimized your Google My Business (GMB) profile? Not yet! Then, you’re probably missing out on lots of business opportunities than you think! Getting started and optimizing your Google My Business profile can help your hotel to get rank for local searches and of course drive organic traffic to your sites. Setting up Google My Business profile is simple. And, it is completely free!

Cheerze Connect Bags ‘Best Usability 2020’ and ‘Customer’s Choice 2020’ Awards From Software Suggest Software Suggest, one of the leading software review and comparison sites, awards Cheerze Connect with ‘Best Usability 2020’ and ‘Customer’s Choice 2020’ recognition awards in the category Hotel Management Software.

Amplifying your brand visibility and building a brand that connects with the audience is one of the ways to increase your hotel’s direct bookings. Guests can land your site from various sources- directly from web search results, after seeing your property listed on OTAs, or redirected from your social business pages.  

While it’s essential to discover new business opportunities, it’s also vital to find ways to reduce operational costs and be profitable. There are lots of ways to do it- But, investing in a cloud-based Hotel Management System can make your job easier and achievable. Nevertheless, the primary goal of Hotel Management Software is to automate hotel operations and increase guest satisfaction. It also helps hoteliers in cutting operational costs and increasing revenue.

Must-have Hotel Interfaces: What are they and Why should you invest in them? This blog is the third part of our must-have hotel interfaces blog series. In this blog post, we’re going to discuss the benefits of some of the hotel interfaces like Review Manager, EPABX, Power Control, and Touch-screen in detail. Want to see the top must-have hotel interfaces?

Why hotels should include multilingual marketing approach Leveraging marketing platforms helps hotels to capture the attention of global audiences and thereby increase newer business opportunities.

Why do you need to be in touch with your guests? As a hotel owner, frequent communication with guests is crucial, so that you can be at the top of your guests’ minds. Whenever your guest plans for their next visit or a friend ask for suggestions, they come across your hotel brand in their memory lanes. It might result in repeat bookings or getting new guests to your hotel. Therefore, building a smooth and friendly communication process with your guests is essential. However, you need to pick the right communication platform.

Seven major OTAs you should invest in to increase your hotel bookings! Online Travel Agencies, shortly known as OTAs, are holding a major role in the hospitality industry. OTAs provide a convenient way for guests to search the hotel’s availability and book them over the internet, on the go with any devices. Given this comfort, it becomes imperative for hotel owners like you to promote your hotel brand on these platforms.

SEO tips for Hotels - Must-to implement strategies to build brand awareness! Digital presence is inevitable for hotels in the current scenario, as most of the bookings generated through the internet over the years. Online Travel Agencies (OTAs) are helping hoteliers to generate more bookings but with commissions.

Must-to attend Events for Hoteliers in India The most challenging part of entrepreneurship is reaching their customers. And also, studying the market trends, observing the competitors, and a lot of such things can be achieved only, when you come out of your routine business duties and invest some time for it. There are places where you can raise new opportunities and gain more visibility. First to say is the various events happening in and around your demography.

How to influence and win the loyalty of Millennials? With 2019 blurring out of the spotlight, now it’s worth considering what the future holds for the hospitality industry- Moving forward, who is going to make up the massive guest segment? What might they expect? As well as, how will it affect your hotel business?

How to incorporate a multilingual marketing approach on your website? It is proven that people are more likely to interact with brands that use their regional language to communicate with them.

How hotels can make effective use of Facebook Now with nearly 2.45 billion monthly active users, Facebook remains to be one of the most important social media platforms, which makes it an ideal platform for businesses to promote their brand, communicate and nurture their potential clients.

Four major advantages of investing in a comprehensive Hotel Management Software! With growing operational burdens and necessity to deliver faster services, hoteliers, today, are leaning on technologies to offset these challenges. However, with plenty of software available out there, picking a comprehensive Hotel Management Software can help you in growing your hotel business.

Why hotels should consider Remarketing In a world, where OTAs domination is rising steadily, generating direct bookings become a crucial step for hoteliers to remain profitable.

The impact of Blockchain on Hotel Industry Blockchain has become the buzzword among the Tech Enthusiasts because of the benefits it is predicted to create in various domains. Hotel Industry is yes, of course, one among them.

Smart Hotel and its benefits The idea of smart hotels emerged in recent years, and the market is now witnessing lots of developments in that direction. Smart Hotels are designed to provide guests an experience that they have never felt before. It is not only helping you in delivering a memorable experience to guests, but the most important aspect of smart hotels is the use cases it handles and the services it provides.

Self-service hotels: An emerging trend among savvy guests! With emerging cutting-edge technologies & leveraging data, it becomes easy for hotels to deliver an excellent experience to guests and meet their growing demands.

Keyless Hotels with Mobile Check-in - An Analysis. Cashless economy is becoming ubiquitous in many countries and running a hotel without supporting digital payment solutions will ruin your business. Similar to the Cashless economy, another growing paradigm that is going to set a huge impact on the hotel industry would be Keyless Door systems in hotels.

How to set up your hotel ad in Quora? Quora, the most popular question and answer platform, is growing at a very fast pace with millions of unique monthly users. The website has become one of the highest content generation tools.

Hotel Industry in 2020 - What technologies are going to innovate! Technology is known to change the lifestyle of people, and it is still doing the job. The new revolutionary technologies, stacking on top, are showing new paths for every business including Hotels. 2019 was exciting with the advent of Industry 4.0 technologies. More use cases were developed for those technologies, and in addition to that, these technologies will be in live by 2020.

Why do hoteliers need Quora? Quora is one of the major user-generated content platforms. It is a question and answer based website where anyone can answer or post a question relevant to their domains. It has 300 million monthly active users, and maximum users belong to India (Source: Quora).

Cheerze Connect- An award-winning cloud-based Hotel Management Software

Must-have Hotel Interfaces: What are they and why should invest in them? (Part-2) Door lock interface WIFI Interface Loyalty Interface SMS Interface

Personalized Gifts- A way to enhance your guest experience! All of us love gifts, your guests too! Therefore, in the competitive world, where guests’ loyalty is diminishing, delivering personalized gifts can make your guests feel special, unique, and valued. Personalized Gifts help you to connect with guests more personally and thereby enhance your guest experience, increase repeat visits, and maximize ROI.

Top 4 Travel Review Sites! The habit of purchasing online is on the rise! Next time, when you buy a product or order food online, contemplate on what influences your decision?

Must-have hotel interfaces: What are they and why should you invest in them? Since the advent of technology, we have been spectating a tectonic shift in the hospitality industry. Hotels, nowadays, reckon on multiple emerging technologies to ensure faster, efficient and impeccable operations, which might profoundly assist them in enhancing their guest service levels.

Top inspiring TED Talks Every Hotel Owner Must Watch (Part-2) TED Talks are inspiring and insightful. Businesses, in general, rely on TED Talks to get a wider perspective on their domains. Here, we’ve compiled a short collection of TED Talks that will help you gain different perspectives on hospitality, deliver better services to the guests, and make your hotel business more successful. 

QR codes: Why and How to implement it in your hotel! QR code is not a fad, but rather it’s a widely-adopted technology that helps businesses, in general, to reach and promote their product/service details faster than ever. Utilizing QR code technology will let you drive traffic to your website, increase bookings, provide information, travel tips, and smoothen guests’ entire staying experience right from the beginning to the end.

6 Tips to reduce last-minute cancellations and No-shows at your hotel As a hotel owner, you’re striving hard to increase daily bookings and occupancy rates. However, things might go wrong. Priorities might change, and travel plans will get canceled. As a result, your guest will not show up or cancel the booking at the last minute.

Reshape your guests dining experience with these trending technologies! Technology delivers a new way for you to engage with your guests, which is even more convenient and frictionless than the earlier methods. In the changing times, where guests prefer convenience over any other things, it becomes crucial to employ modern technologies to avoid being at a competitive disadvantage. However, the real problem lies in identifying the right technologies that help you do things better than ever before.

With the introduction of the Experience Economy, the business industry itself is going through a paradigm shift in the way services are delivered. The term Experience Economy was first used in the year 1998 by B. Joseph Pine II and James H. Gilmore in their Harvard Business Review article. It states that As goods and services become commoditized, customer experience- the unique, personalized and memorable, that company creates will generate greater value to their business.

Five amenities every business traveler looks for in a hotel Business travel is not slowing down. It is increasing disproportionately. It is expected to grow to $1.6 trillion in annual spend by 2020 (Source: GBTA). Going after this lucrative market can boost up your hotel’s occupancy rates and maximize profit. Winning this market requires hotel owners to slightly change their offering and perks to meet the needs of the business travelers. In this blog post, we’ve discussed some amenities every business traveler looks for in their hotel room.

How to solve five major guest complaints with Hotel Management Software? Guests today are less tolerable of shoddy services than ever before. Taking advantage of the Internet, guests, nowadays, have the power to break or build your hotel brand. A dissatisfied guest can leave a bad review about your hotel, which might ruin your hotel reputation and impedes potential guests from doing business with you! Therefore, it is vital to address your guest complaints on-time.

How can you solve major OTA challenges with Hotel Management Software? If you are in the hotel industry for a long time, then you might definitely come across the term Online Travel Agency. If not, here’s a quick introduction to online travel agencies. Online Travel Agencies, in short, known as OTAs, are online platforms in which you can promote your hotel and obtain bookings. While it sounds great on the surface level, if you go deeper, you can find the associated major challenges with it. Therefore, you need to find innovative ways to reduce dependency over OTAs.

How hotels can effectively use QR technologies Are QR codes dead? Do alternative technologies like NFC tags, Beacon technology, and Geofencing are superseding the QR technology?

How voice bots are changing the way you operate your hotel Voice bot is the next revolutionary technology that changes the way we live. The availability of ultra-fast internet and mobile devices makes it easy for everyone to experience this cutting-edge technology. I presume the majority of you have used Google Assistant to search, play music or order a book for you. Even, nowadays, most of you are using a home assistant to control & command the smart devices around you.

What are the most popular hotel amenities? Travelers consider lots of factors when it comes to confirming their stay in a hotel. Like peer reviews and room price, hotel amenities and perks also influence guests’ decision-making process. More than luxury amenities, guests really care about basic amenities and perks. Let’s see some of the basic in-room amenities and perks that make your guest stay comfortable.

Five Practical Tips to Improve Guest Retention in your Hotel In today’s competitive environment, retaining guests is as important as attracting new guests. Guest retention plays a significant role in keeping your hotel business successful. Therefore, you need to balance your efforts properly in acquiring new guests and at the same time retaining the existing one.

The necessity of building happy hotel employees! Hospitality is all about delivering the best-staying experience for guests, but it would be impossible without its core people- Hotel Staff. Hotel Staff, with their friendly services, can make a profound effect on the guest's stay. Happy employees can win the heart of your guests and make them visit again. Its impacts not only confined within your hotel environment, but it also spreads throughout the world. Even, it can be reflected in your guest reviews, which might grab the attention of potential guests and lays the foundation for new businesses.

The era of Internet of Things: How hotels can enhance their guest experiences In today’s world, everyone is relying on technology in one way or another to perform simple tasks. Technology is inextricably woven into our lives. Consequently, these technological advancements hugely impact service-oriented industries like hospitality. As the use of technology among guests ramp up, it becomes inevitable for hotels to invest in such emerging technologies to gratify guests’ needs and also to have a leg up on the competition. 

Four strong signs it’s time to invest in an effective Online Booking System! No matter how big or small your hotel property is, you need to invest in the right technology tools to stay in competitive advantage. Booking Engine is one of the vital tools. It helps you to sell rooms online and boost your hotel revenue. Most of the hoteliers are making effective use of this online booking technology. If you haven't invested in an online booking technology yet, then below are the strong cues that show your property requires one.

Why guest feedback matters and how to capture them? Reviews make a strong impact on the minds of your potential guests. Be it a positive or negative review, its benefits are huge! Seeing a positive review from guests can boost & encourage your staff to deliver better service. Not only that, it might increase your hotel booking rates as peer reviews are largely affecting the potential guests’ decision-making process.

Four questions to ask your Hotel Booking Engine Provider! As a hotelier, you must-have this vital ‘Booking Engine’ tool in your arsenal. Hotel Booking Engine helps you to receive direct bookings without any time constraints and ensures a smooth booking experience to your guests.

Three Things to consider while investing in a Hotel Channel Manager In the wake of digital era, it becomes a necessity for hotels to maximize their online visibility to enhance their bookings. However, connecting with online channels turn out to be a challenge due to the associated administrative tasks. It becomes even worse for small and mid-sized properties those who have limited personnel. The result is improper tracking of bookings, overbookings or double bookings, and ineffective usage of time. This lack of centralized system and associated challenges put hoteliers in constant doubts the cloud their decision of investing in online channels.

The responsibility of making your hotel environment clean and welcoming is in the hands of your housekeeping team. The significance of the housekeeping team is uncommonly high, as none of us would prefer to stay in an untidy environment.

In the continuously evolving business environment, sticking with a decades-old system can affect your operational performance that might cause unpleasant staying experience for guests. Nevertheless, investing in the right hotel management software can radically change the way your hotel works. It eases up your hotel’s daily activities and relieves you from a bunch of onerous tasks.

In the hospitality industry, two things continue to impact today: Cleanliness and Quality of Service. These two are the most fundamental things that help you make your guest stay excellent. It will create positive impressions on the minds of your guests, which builds a strong foundation for the success of your hotel business. Remember, your guests might forget what you did, but they never forget the impression you made. Therefore, solving guest’s queries promptly and providing valuable services will help you build a long-lasting impression.

Essential technology tools for small and mid-sized properties! Running and managing a hotel is a multi-faceted mission that involves several activities like ensuring smooth operations, clean and amiable environment, seeking partnerships with third-parties to enhance visibility and revenue, managing staff, materials, last and the most important one, taking care of your guests by meeting their needs and wishes.

Hoteliers have been investing in multiple methods to track their day-to-day operations right from the old age. Initially, they depend on the old school method (Pen and Paper) to manage their operations. Slowly, with changing technological advancements, they used excel sheets to track and manage data and operations.

The hospitality industry has been undergoing tremendous change over the decades. Even though the industry is very successful, it has been experiencing a few challenges that make the gaming field more competitive than ever. Given such, it is essential to be aware of such growing challenges and how to deal with them.

For hotels, an online booking platform is not an option anymore; rather it becomes a means of survival in a digitally-driven world. It is no longer matters whether you are a small F&B or large accommodation provider, to secure more bookings and to retain your hotel business, you need to employ these systems.

The hospitality industry is booming! According to Global Hotels & Resorts Industry Market Research Report, the total revenue of the hospitality industry in the year 2019 is near to $ 1 trillion, which makes it most promising for the younger generation to pursue a career in the hospitality industry.

Enhancing business is the surest way to generate revenue, but it will be of no use if you oversee your hotel's operational cost spent on a daily basis. Revenue leakage is not a new issue; it is the most perennial problem, hoteliers, in general, are experiencing over decades!

When it comes to securing more direct reservations, there is no other option to look further than an online booking system. Online booking system plays a significant role in securing more direct bookings and paves an easy way for guests to reach the hotel.

The 37th GST Council meeting held on the 20th September 2019, where the council took several decisions related to changes in GST rates, ITC eligibility criteria, exemptions and clarifications on connected issues. 

Today, competition in the hotel industry is considerably higher than in the years back. Winning in this surplus market requires hotels to be creative in attracting and retaining guests.

Loyalty programs help hotels, irrespective of their sizes and shapes, to build a stable relationship with their guests and make them avail more services by providing value. If properly planned and executed, loyalty programs help hotels generate revenues in both short and long-term. Many of the hotels, yet, are on the fence. Reluctant to take the decisions when it comes to incorporating a loyalty program for their hotel.

The global corporate travel is booming. According to the Global Business Travel Association (GBTA), Business travel is expected to touch $1.6 trillion, in the year 2020. As it is lucrative, capitalizing this market segment by catering to the needs of modern business travelers can boost your hotel revenue. 

Four essential factors to consider while selecting a property management software Whether you own an independent hotel or hotel chains, you need to have a Property Management Software (PMS) in place to streamline your hotel operations.

8 Technology Trends hoteliers should watch! Technology changes the way we work by simplifying the growing complexities of everyday life. Change is crucial in order to sustain in the world of increased competition. Those who implement novel ideas and methodologies will thrive, others will fall behind. Check out this important technology trends to improve the quality of your services.

Essential digital marketing tools every hotel marketer should have! In this post, we’ve covered major digital marketing mediums and associated digital marketing tools that help hotels to simply their digital marketing activities and reap maximum benefits.

How to make your guests book direct? 82% of travel bookings in 2018 were completed via website or mobile app, without human interaction. Source: Trekksoft Online booking is dominating today’s travel and hospitality world. There is no denying in that.

How to personalize your guest's stay? The hospitality business is about providing a greater experience to your guests. Knowing guests more than just their basic profile will help you provide personalized services and exceed their expectations. It helps you make your mark in the hyper-competitive marketplace.

Have you ever thought about what makes your guests satisfied? What makes them come back to your hotel? The answers may vary from person to person. The point is, there is no single factor that affects or improvise your hotel guest satisfaction. Rather, each factor plays a crucial role in providing exemplary services. Therefore, being as a hotelier, you need to pay close attention to all the guest-facing processes to provide best customer services.

Creating a positive impression is the stepping stone for the success of your hotel business. Your guest might forget what you did, but they never forget the impression you made. Therefore, solving guests queries promptly and providing valuable services will help you build a long-lasting impression on your guests.

In this blog post, we have listed the top four inspiring TED Talks that help you understand different perspectives about the hospitality industry, guests changing needs, and dynamic market trends.

On average, hotels receive a different range of guests from distinct age, country, and language. Not all guests have the same expectations. Therefore, you need to understand your guests- who they are, what is the purpose of their visit, etc. to provide better-staying experience.

Any business, be it a hospitality industry or manufacturing, at the end of the day, the ultimate question every business owner think about is how to increase their sales and be successful in the competitive marketplace.

With the introduction of Internet, the business landscape has witnessed a significant change in recent years. Today, having a strong online presence is essential to survive amidst the sea of competition. To achieve this, hotel owners should invest in a sound digital marketing strategy.

The impact of technology lies everywhere, and it has radically changed the hotel guests' expectations. The old systems which seemed to be effective are not supporting hoteliers in meeting today's evolving industry demands

In the hospitality industry, the only way to secure more customers is to provide exceptional services. The above rule sticks to hotel banquet also. Therefore, as a banquet manager, your prime responsibility is to provide the best customer services. It helps you build hotel loyalty and make guests visit again.

With the growing complexities in the hotel operations and changing guest expectations, the dependency on technology becomes high in the hospitality industry.

How to attract more guests to your hotel? To sell more is the core objective of any business. For hotels, it is increasing the bookings of their rooms and making guests avail additional services. 

Why should you need a Point-of-Sale for your hotel? A point-of-sale is a system that takes an active role in completing transactions between the hotels and guests. For hotels, the need for Point of Sale is very high in places like in-house restaurant and bar where significant purchase happens throughout the day.

How to manage your hotel’s online reputation? In this digital era, where customer decisions are highly influenced by online reviews, you need to be serious about your brand’s online reputation.

Seven effective strategies to enhance your guest experience The key to sustain in this highly competitive market is to ensure great guest experience. As today guests are discerning and having huge expectations over their trips, it becomes quite challenging for you to foster a good impression on guests.

How hotels can increase their productivity using Hotel Management Software Hotel, as a whole, needs to be managed properly to drive positive impact on guests. But it is really a hard battle to conquer. Still, hoteliers are struggling in streamlining their hotel operations and increasing their productivity.

Today, in a sea of information, guests are very careful in finding the room that best meets their needs. As a hotelier, to sustain in this business, you need to make yourself available on the platforms where your potential guest searches for a room.

In the hospitality industry, today, competition not only exists between hotels. Indirect competition is increasing with the inception of third-party travel systems (OTAs) and tech-based company like Airbnb.

People have come up with various technologies to overcome day to day challenges we face in our everyday lives. Virtual Reality is one of the emerging technologies that give us an opportunity to escape from realism through its immersive interaction. Thus it is highly utilized in the entertainment industry such as Video Games, Interactive Movies and Training Simulators, etc. But still, Virtual Reality helps people to solve many real-time problems too.

The importance of using a hotel reservation system After a certain period of time, hotels need to explore new margins to increase their customer base and sustain their business.

Why should hotels use channel manager? Getting more business is vital. But it can be achievable by expanding newer margins. For most of the hoteliers, reaching a wider audience was a daydream. 

The impacts of online booking concept in the hospitality industry The hospitality industry is constantly changing due to the introduction of innovative technologies and changing customer behaviors. Among them, online booking concept has a high impact on the travel patterns, starting from an initial research phase to the entire staying experience. Also, it has created venues for lots of new businesses.

Five factors to consider while selecting an online booking system In earlier times, guests approached hotels through only a few media: booking a reservation through telephone, sending an email to the hotel or direct walk-in.

5 Key factors that help you in making your hotel business successful! Everyone wants to be successful, but only a few have achieved it. The common thing that makes one successful is paying attention to even the smallest details.

The changing technology waves have drastically changed every aspect of our life, including the way we travel. Almost, every traveler today using technology, in one or other way, to plan their trips. Therefore, there lies a compulsion for hoteliers to implement latest hospitality technologies to meet their guests needs.

Cheerze Connect wins Star Beginner 2019 award from Software Suggest

What are the major hotel management challenges that are solved by HMS? Back in those days, where technology in its early stages, hoteliers need to perform, track and manage all kinds of operations in a manual way. This kind of manual practice is cumbersome, inefficient, time-consuming and often error-prone. Hoteliers were facing hard times where they need to handle operations and meet their customer needs, both concurrently.

Metasearch Engine: A simple method to increase your hotel's direct sale! Lots have changed in the world of tourism & hospitality. The rise of online booking is one among them. Guests today are very comfortable in booking their hotel rooms via distribution channels. A recent survey states that 76% of online bookings happen through OTAs

Today, the demand for business people to travel abroad to attend business meetings is increasing. As well as, the desire to travel is on the rise among independent travelers. Amid their trips, they need a roof to rest their head. It helps them to plan for their day forward, freshen up to attend the important meeting or to pass their time before boarding.

The hospitality world has been witnessing a significant change in recent years due to tech innovations. Hotel Management Software has never lost its momentum. In contrast, the traction for the hotel management software increasing by the day, because of its enormous benefits.

Cheerze Connect Hotel Management Software Recognized for Premium Usability by Well-Regarded Platform for Software Reviews

In the digital homeland, a website is the entry point that connects you with your guests. As a hotelier, without any second thought, you need to invest in an intuitive hotel booking system. By leveraging online hotel booking system and other tools, you can receive direct bookings and convert your website into a profitable one.

Big data analytics help organizations to extract valuable and meaningful insights from the massive amount of data- both structured and unstructured. Being in the frontline of the customer-facing journey, Hoteliers have to adopt this game-changing technology in order to thrive & be profitable in this highly-competitive landscape.

Technology is revolutionizing almost every facet of the hospitality industry. Chatbots and Voice-enabled devices, the innovative breakthroughs of Artificial Intelligence, are gaining traction among young travelers. It is estimated that by the year 2020, customers can manage 85% of their relationship with a brand effectively without even interacting with a human

In the modern age, hotels are not just like a roof over one head; it takes a significant part in determining their journey. By being aware of this fact, hoteliers are striving hard to exceed their customers' expectations. Find out how a hotel management software will help you in redefining your guest experience.

Choosing a right hotel management software is not a cinch! With the myriad of choices, often hoteliers baffle in selecting the appropriate one that meets their expectations. To sort this out, we have listed down seven must-to-have features that one should consider while buying a hotel management software!

The biggest challenge, hoteliers are encountering today, is the growing OTA platforms such as Expedia, TripAdvisor, MakeMyTrip, Priceline, Airbnb, etc. and the rate parity issues. To defeat OTAs, you need to embrace the digital platform which enables you to maximize your hotel's visibility, reservations, and revenue.

In the saturated workplace, hoteliers will find it tricky to select the right hotel software which meets their business expectations. We have provided a checklist that helps hoteliers to select the right hotel software.