Different types of travelers and their expectations in hotels
On average, hotels receive a different range of guests from distinct age, country, and language. Not all guests have the same expectations. Therefore, you need to understand your guests- who they are, what is the purpose of their visit, etc. to provide better-staying experience.
Before diving deeper into this, there are some common guest expectations which you need to address in the guest stay without fail. The common expectations are providing quick check-in/check-out options, friendly assistance from hotel staff, swift response, etc. These are all the common expectations every guest looks for from their hosts.
Let’s see different kinds of travelers and their expectations in a hotel.
Types of guests: Backpackers are not restricted to a particular age type. Even some retired people are also enjoying backpacking. The backpackers may be an individual traveler or a group of travelers who take trips in ‘gap year’ or during an extended career break.
Purpose of their visit: Backpackers are keen on exploring the local destination and interested in meeting local people. In their trip, they expect for multicultural engagement, immersion, adaptation, and authentic experience. It is more educational and recreational rather than a simple vacation.
Origin: The origin of this type of travel date back to the 1960s, and it became popular in the 2000s, which is possible because of low-cost airlines, and budget accommodations, etc.
Economic: These guys are price-sensitive and prefer to hostels and budget hotels.
Expectations: They require more information and maps about the local attractions, the best time to visit the attractions, and other travel guidance. They are not good planners and love your sightseeing recommendations.
Types of guests: This market segment comprises professionals work remotely from foreign countries, coffee shops, public libraries, recreational vehicles, house sitting agreements, and coworking spaces. People belong to creative divisions comprise the major part of this segment.
Purpose of visit: Digital nomads visit certain destinations due to a low cost of living and high quality of life. They would like to connect with local tribes, multicultural engagement, and hone themselves by meeting people belonging to different professions.
Origin: The first known use of the term ‘Digital Nomad’ date back to 1997. It was the title of a book, published by educational publishing company Wiley. Steve Roberts, one of the first digital nomads, rode on a computerized recumbent bicycle and was featured in the ‘Popular Computing’ magazine on the year 1983.
High internet availability, cloud applications, and location-independent jobs are making this type of travel trending. People also become digital nomads due to the high cost of living in their native cities.
Economic: Digital nomads are also price-sensitive, and they travel to the cities where the cost of living is low. They prefer to hotels and other sharing accommodations.
Expectations: Free Wi-Fi and good internet connectivity. Hotels like Ace, Selina, Hoxton, and Roam are catering to meet the needs of such professionals by providing meeting and working spaces.
Types of guests: Business owners, Business Heads, and Support engineers.
Purpose of the visit: They travel to attend business meetings, events, conferences. Meeting clients and solving technical issues in the client place.
Origin: The term ‘business travel’ is in usage from the 1900s.
Economic: For business travelers, money is not a problem. Rather they give importance to convenience and efficiency.
Expectations: Good Wi-Fi, Meeting spaces, Proximity to transportation hubs or prefer to transportation services.
Types of guests: Bleisure, comparatively increasing market segment, is a portmanteau of terms ‘Business’ and ‘Leisure.’ Guests belong to this category is Business owners or Employees (with or without family members). Business travelers who extend their trip to the weekends to experience new places come under this category. Millennials comprise the majority of this segment.
Purpose of their visit: They travel to attend client meetings, presentations, conferences, and events.
Origin: The term ‘Bleisure’ has its first existence in the year 2009. This term is coined by Jacob Strand, Writer, and Silent Revolutionist.
Economic: Airfares and hotel bills are paid by the company. These people are ready to spend their amount on sightseeing.
Expectations: Good Wi-Fi, Transport proximity, Local guide. They prioritize value and experience during their trip.
Types of guests: General Public
Purpose of their visit: Their major purpose is sightseeing. They travel to take a break from the monotonous life, interested in spending time with family and look for more children-friendly activities to entertain their kids.
Origin: This type of travel is familiar with the 1880s onwards. With increasing transportation options, people are very fond of traveling than ever before. Routine and hectic lifestyles also make them travel at least once a year.
Economic: Not price-sensitive like Backpackers and Digital Nomads, but they invest in things that bring value.
Expectations: They expect good assistance, map, and local hotspots information, and local guidance from staff is a deal-breaker. Organized tours can also be a great offer for these types of guests.
Types of guests: Old retired citizens
Purpose of their visit: Sightseeing, organized tours.
Origin: Senior travel is getting popular from the 1960s.
Expectations: They require good assistance from staff throughout their trip. Organized tours, with pick-up and drop facilities, are an effective approach to attract these kinds of travelers.
These are some of the common guest types you can expect in your hotel. Analyzing and segregating guests can help you in understanding and meeting their expectations. Doing so will also help you in identifying your hotel’s major guest segment. It gives you greater insights into the most visiting guest types and their unique needs. With this data, you can understand your guest type, provide personalized services, exceed guest expectations, and increase hotel revenue.