Essential digital marketing tools every hotel marketer should have!
In this post, we’ve covered major digital marketing mediums and associated digital marketing tools that help hotels to simply their digital marketing activities and reap maximum benefits.
1. Social Media Management
Social media management involves various activities like creating, publishing, engaging, and analyzing content across your social sites. And, it is highly important to engage with your guests by listening to them. It contributes a key role in building a good online reputation and attracting more guests.
However, this process is time-consuming. Employing modern social media tools will simplify these activities. With the right system, marketers can publish their content to all the social sites from one page. With centralized dashboard, marketers can view the performance of their content in different platforms. Plus, marketers can reply to messages/comments received from these social sites.
Social Media Management Tools
- Sprout Social
- Hubspot’s Social Inbox Tool
2. Search Engine Optimization and Content Marketing
SEO involves activities like keyword research, website speed optimization, mobile optimization, link-building, and much more.
Content Marketing is the process of researching, creating, and promoting lots of useful content that educates your guests. Both SEO and Content Marketing, work in conjunction, to help you better rank your website, increase brand awareness, and attract potential guests.
Search Engine Optimization (SEO) Tools
Content Marketing Tools
- Google Docs
- Hemingway Editor
3. Email Marketing
Email marketing, a traditional method of promoting business, still plays a significant role in increasing your hotel's direct sale. It helps you reach thousands of prospective customers and convert them into your hotel guests. And, it also aids you in staying on top of your guests’ minds with the latest travel updates, tips, and other offers. Not only this, using a tool will help you analyze your potential customers' behavior and interests. Based on the customers’ interest, you can run personalized campaigns which will drastically increase the conversion rates.
Email Marketing Tools
- Zoho Campaigns
Customer Relationship Management, shortly known as CRM, helps you in better managing your entire leads. It provides a centralized dashboard for business owners to view entire leads, highly-engaging leads, and more. It provides complete visibility into each of the prospective clients, where they are in their sales funnel, are they engaging, how they are responding, etc. In simple, it helps you in keeping track of your potential customers.
- Salesforce CRM
- Infusionsoft now Keap
- Zoho CRM
- Freshworks CRM
- Vtiger CRM