Hotel Website UX: Three Core Aspects To Focus On!
The digital world has become the first place where every brand interacts with their customers and Hotels are no more an exception for that. Unlike earlier days, where the hotel experience starts from the moment they step into your hotel, now it starts at the moment they enter your hotel website. Hence designing the optimum user experience for your website becomes the highest priority ever. It leads to better conversion rates too.
In addition to generating conversions, websites also help hotels to establish trust and positive relationships with their guests. Exclusive guest experience can be achieved if your website is tailored to meet the different expectations of your guests. There are certain factors that help hoteliers enhance the user experience of their websites. Some of the factors are,
Visually Rich Sites
New guests who will be visiting your hotel website definitely want to get an idea about your hotel space and amenities offered. They would like to get a glimpse of the stay experience from your website and a visually rich website will help them explore it.
Guests generally look for all the features and services your hotel possesses. A virtual tour or mind-blowing videos of your hotel will be a great idea to deliver positive responses from your guests. Essentially, your website needs to tell a story through visuals, supported by text, that helps users to understand the hotel experience and earn trust.
All elements of the website should work together to create a positive reaction among your guests. Therefore, you need to strive to present a positive outlook with proper colors, typography and iconography. If it is essential to present high-quality images of your hotel - also be cautious about the file size and make sure it is optimized for web distribution.
Also, do not overload your site with visuals. Rather, decide the right amount of visuals and try to keep it pleasant all the time. Avoid providing any fake images as it will provide inverse effects.
Mobile oriented design
As the primary target of hoteliers is travelers, they are expected to be traveling most of the time. That means, most of the time, your websites will be accessed only through mobile devices.
Growing smartphone markets stress the importance of keeping your website responsive with the mobile-first approach - design the website for mobile screens first and scale-up for PC screens.
Also, the mobile-first approach lets developers come up with more specific functionalities that enhance the experience of guests such as direct calling from the website, location identification using Google Maps, etc.
Your website should have a clean User Interface that provides information with high clarity and simplicity. Providing necessary information with proper navigation reduces confusion. Hence your website will successfully guide your guests in performing their job with the shortest possible time.
Also, try to tailor information as per the guest’s needs. For say, a business guest will look for information about internet access, travel assistance, etc. Serving them other information will be of no use. This will reduce a lot of confusion for users to make decisions. Right information will help users make right decisions.
Designing your hotel website is as important as designing the interior of your rooms. Keep it good and gain more conversions.