How hotels can make effective use of Facebook
Now with nearly 2.45 billion monthly active users, Facebook remains to be one of the most important social media platforms, which makes it an ideal platform for businesses to promote their brand, communicate and nurture their potential clients.
For hoteliers, leveraging Facebook as a marketing platform proves to be a major advantage, as it hosts a pool of active users who use this platform to get inspired, plan their travels, and book their accommodations. 52% of Facebook users said friends’ photos inspired their travel plans (WebpageFX). Utilizing Facebook as a marketing platform will help hotels to enhance visibility and accelerate direct bookings.
Facebook Booking Engine
As most of today’s travelers are spending lots of time on Social Platforms like Facebook for travel research and planning, providing an option to book within this platform helps you secure as much as bookings.
Integrate your Web Booking Engine with Facebook and increase your booking conversion rates. According to a recent survey, almost 50% of hotel companies have a booking engine or widget on their Facebook Business page. Therefore, to secure more reservations and deliver a convenient booking process, it is essential to integrate your online booking system with Facebook.
Nowadays, most businesses are leveraging messaging platforms to enhance their sales efforts and customer experience. According to Nielsen’s Facebook Messaging Survey, Messaging ranked as a second preferred mode of communication with the business. On average, 1 billion messages have been exchanged by customers with businesses on Facebook every month.
Facebook Messenger lets you communicate directly with guests, who visit your business profile. It can help you in automating greeting text and general frequently asked questions to deliver timely responses to guest queries and ensure a smooth experience with your hotel brand.
Want to set up Facebook Messenger for your business profile? Here’s the step-by-step guide that helps you to get started.
Facebook Chatbot proves to be a greater advantage for hotels. A survey from Oracle states that, in the year 2020, 80% of businesses will invest in chatbots. Chatbots are primarily programmed to understand guests' queries, provide relevant answers and execute tasks. Facebook Messenger is a widely-used app, and Facebook bots live within this app. Moreover, Facebook bots are friendly and available 24/7, which means guests can get instant answers to their queries at any time.
Industry leaders are getting benefited from this platform. Marriott Reward uses this Facebook Bot as a booking bot- Guest can check availability by entering the dates and get hotel suggestions. It also highlights from Marriott’s Magazine’s and sends travel tips and other latest information for the guest’s upcoming visits.
Want to use Facebook Messenger bot for your business? Here’s the complete guide that helps you to get started.
Facebook reviews and check-in helps you achieve higher visibility and drive traffic to your Facebook business profile and hotel website. Guests, who stayed at your hotel, can check-in or leave you positive feedback on your Facebook page. By doing this, your Facebook page will be shared with the guests’ network, which might increase visibility and catch the attention of others who are planning their trips. Hotels can encourage guests to leave a good review by offering them incentives because guests’ reviews are powerful and influence others’ booking decisions.
Facebook Ads are another effective way to reach a wider audience. By conducting paid ad campaigns, small and mid-sized hotels can increase their visibility and audience. Hotels can track the total number of clicks, reach, impressions, page views, and optimize their ads. Make it more engaging with a strong call to action. Ads with more engagement rates will reach more audiences. This way, you can get in front of a larger audience, increase followers and bookings.