How to optimize your hotel’s website page speed?


Optimizing your hotel’s website page speed is essential as it increases your potential guests’ experience. Page speed is also one of the major factors that helps you drive more direct bookings. Simultaneously, it boosts your hotel’s search engine rankings and thereby brand visibility.


Many factors affect your hotel website’s speed. But, a few of them will be solved by making specific changes to the configuration of your website. 


Look on the major optimization tips that might improve your Website Page Speed,


  1. Enable Compressions


Compression is the process of turning your files (CSS, Javascript, and HTML) into smaller sizes to make it easy to load, which helps you increase your website speed.


Click here to know how to enable Gzip Compression.


  1. Minify Resources (CSS, HTML, and Javascript)


It is the best practice to optimize your code for improving your website loading speed. Some of the optimization patterns are eliminating extra spaces, unnecessary script content, strip comments, etc. to load your website at optimal speed.


  1. Optimize Images & Videos


For hotels, visuals are vital to attract audiences and drive conversions. However, images with large sizes can drastically impact your site speed and user experience. Therefore, decrease your image file sizes without compromising the quality. PNG files are better than JPEG because PNG uses a type of lossless compression.


Using CSS Sprites can help you combine all your website images into one larger file which will be loaded at once. Thus, it reduces loading time and increases site speed.


Similarly, keeping your video files in your server will take oodles of time to load your site. Consider uploading your videos on channels like YouTube and provide its link on your site. It will greatly reduce your website loading time.


Another method to manage data and images is using Microsoft Blob Storage/Amazon s3 Bucket. Instead of storing your images on your server, using Amazon s3 Bucket/Microsoft Blob Storage can help you store your files. By integrating your site with these services, if a user hits your site, the images will be loaded and accessible to users from these storage services. Parallelly, your scripts will be loaded from your server. Thus, balancing the load time enables you to increase your site speed.


  1. Render-blocking Javascript


You employ various Javascript and other coding files to design specific features for your webpage. Loading all such files in the head section of the HTML document takes a lot of time. Remember, Google uses ‘Page Speed’ as one of the ranking signals. At the same time, your users are waiting to see the content.


Therefore, it is vital to load the above the fold content first to give the viewers the desired content faster. Following code optimization techniques like ‘inline Javascript’ can also help you enhance your page speed.


  1. Limit Plugins usage


Plugins are essential that offer lots of features and functionalities to your site. However, using too many will make your website load slowly. Therefore, limit your plugins. Use the appropriate plugins and uninstall once you’ve done the needed activity.


  1. Limit Redirects


Limiting redirects is also a better option to increase website speed and user experience. The more your users are redirected, the more time it will take to load the content and provide the relevant information.


  1. Browser Caching


Leveraging browser cache is another great option that helps you deliver a better experience to second-time visitors. Browsers will cache information like Stylesheets, image, javascript files, and other content. By caching such information, it doesn’t require loading the files again for the visitors who come back. This saves a lot of time and enhances the deliverability of content.


  1. CDN


Use CDN to deliver content and other web pages to users, from the nearest server to ensure faster and reliable access to your site.


A Content Delivery Network is a system of distributed servers located in multiple locations that helps to deliver content and web pages to users from the nearest possible server more quickly.



  1. Server Response Time


Server Response Time is a critical factor in determining the website speed. If your server response time is poor, then your site performance will be slow, no matter how optimized your site resources are. Major things that affect your response times are the amount of traffic you receive, bloated web pages, the resources utilized in each page, applications used in your server and your web hosting solution.


Optimize your web server and database performance. And, ensure faster routing to enhance your server response time.



  1. AMP


Mobile usage is increasing. Google introduced a mobile-first indexing approach that means it uses the mobile version of the content to index and rank.


Therefore, optimizing your site for mobile devices & enhancing speed is essential to deliver a great user experience for your mobile users. Using AMP (Accelerated Mobile Pages) will help you load your pages faster on mobile devices.