Do you find it daunting to go after customers and advertise your business extensively? Is your growth stagnant even after spending money on traditional marketing tools? There is a simple and cost-effective way to organically build lasting customer relationships, which in turn boosts your business. Sounds too good to be true? This is what inbound marketing does. Follow these steps, and the right customers will come to you.
4 Stages of Inbound Marketing:
Envision your ideal customer. Get into their shoes and try to come up with questions they might ask. Do they face issues? If so, how can you help them? Thinking this way will help you to come up with attractive solutions.
This is where your website visitors become leads. They let you collect their personal information like name, phone number, email address, and city. In return, they gain access to your newsletter, podcasts, blogs, video tutorials, and free demo. It boosts your SEO traffic.
This is where leads turn into customers. They decide to use your product or service. Communication is vital in this stage. Automation tools to send promotional emails and text messages can help. Or you can ask a sales representative to call them. But make sure you don't push it. There is a fine line between marketing and spamming.
This is where your customers are delighted by your business. They will recommend your company to their close circle. It can be in the form of social media posts, high ratings and reviews of your service, or simply word of mouth. You can even ask them for testimonials and display them on your website. This creates mutual trust and respect that leads to good business relationships.
Inbound Marketing Tips:
1. Mobile-friendly & Attractive Website
This sounds obvious but often overlooked. A good website is the resume of a business. By just looking at your website, customers judge the quality of your company. Keep your website user-friendly, catchy, visual, and informative.
2. Search Engine Optimization (SEO)
Search engine algorithms rank websites based on relevancy. You might have great resources on your website, but nobody will know if there isn't enough traffic. This is where keywords and phrases come in handy. Create relevant content on these words. Your website's ranking will improve. This helps in bringing traffic organically to your website.
3. Promotional Emails
Send automated emails whenever there is a new podcast or blog post on your website. Do you have a seasonal discount? Do you have an upcoming community event? Did you post a new blog? Send an email to let them know. Be polite, crisp, and irresistible.
4. Community Events
An event can be in any form. Conferences, workshops, seminars, and promotional events can help in boosting your business. It creates a buzz, and more people will become aware of your product or service. It is also an intelligent way to meet new people and build a professional network.
5. Podcasts & Videos
Let's face it. Not everyone is a fan of reading long blog posts. This is why your content should not be limited to words. Try to turn your blog posts into podcasts and videos. This creates more engagement. Always have the download button next to them. It gives your target audience the leisure to listen to the podcasts or watch the videos at their pace.
Blogs are essential to bringing in traffic for your website. Upload blogs consistently on relevant topics. Keep your potential customer in mind. What questions would they have? Do they have pain points? How can your blog help them in overcoming those pain points? Ask yourself these questions and come up with related blog topics. Use hyperlinks to interlink blog posts of similar topics. That will make them stay longer on your website.
7. Social Media Handles
Being active on social media is of utmost importance. Link your social media handles to your website. Post regularly and keep up with the latest trends. Come up with creative ways to promote your business. Social media is also a great way to build your business network.