SEO tips for Hotels - Must-to implement strategies to build brand awareness!
Digital presence is inevitable for hotels in the current scenario, as most of the bookings generated through the internet over the years. Online Travel Agencies (OTAs) are helping hoteliers to generate more bookings but with commissions.
Therefore, it becomes essential to keep your hotel website easily accessible to users through a search engine like Google, Bing, Yahoo, and DuckDuckGo to generate commission-free bookings.
What is SEO?
SEO is the process of optimizing your website for driving more quality traffic to your site.
Even though, optimizing your hotel website for Search Engine is a time-consuming process, doing it is the need of time. We’ve compiled some important SEO basics & practices that help you to ease the process and get better results.
1. Keyword Research
The primary element in SEO is keyword identification. Research and identify the relevant and high-conversion keywords. The keywords are going to be the central element around which your website content will be built. Moreover, the keywords are the search queries your customers are expected to type in when they search for a hotel.
You can make effective use of online tools like Google Keyword Planner, Moz Keyword Explorer, Ahrefs Keyword Explorer tools, and many of those kinds to identify the high conversion keywords. It helps you to focus on the right keywords that help you enhance visibility through better rankings, drive traffic, and increase conversions.
2. Title Tags
Title tags are nothing but the title of your web pages. It is the first thing your user will see in the search results. Make sure it is short, complete, meaningful and eye-catching.
Include the targeted keyword at the beginning of each title tag. Also, remember, your title tag needs to be unique for each page and should contain 60 characters. Titles exceeding the limits will be truncated by Google. Therefore, creating title tags with 60 characters will help you to deliver a complete message to your guests. Even further, you can enhance local searches and attract guests by including your hotel location and offers in the title tags.
Including the right keywords in the headings and description will help you rank first as if the guests search text and heading matches. It leads you to drive more organic traffic to your sites and help you convert them.
Images are very important in websites, but images without a proper title will not help you in your SEO efforts. Whenever you add an image to your content, make sure you name it with a relevant keyword.
5. Local SEO
Optimizing your Website for local search is very important as most of the guests use location names while they search for hotels. Include your hotel location details in Title Tags and create a Google My Business profile. It will drastically improve your rankings for local searches so that you will not miss any search that highlights your location.
6. Link Building
Link building is the process of adding more external links to active websites relevant to your domain. Google considers sites that have more quality external links are authoritative and ranks them better than websites with low links. List your website in hotel directory sites like OTAs (Booking.com, Expedia, MakeMyTrip, etc.), travel and news website like Hotel News Resource.
Also providing external links will also help you drive traffic from various sources. This is a good strategy to direct external links to relevant pages, but not only to the homepage. It is equally important to make sure all pages of the websites are connected internally.
7. Responsive Website
Making your hotel website mobile-friendly is crucial. Google ranks responsive websites better than a non-responsive one. Also, a non-responsive website will cause the poor experience to your guests who view and try to book their stay using their mobile devices. Therefore, make it responsive and user-friendly.
8. Website Speed
Another important thing to look for in your hotel website is the loading time. It affects user experience. Use Google Search Console to check how fast your website loads. Google can also highlight tips that help you to optimize your website and make it load faster. The faster your website loads, the higher your booking rates will be.
Start working on content marketing to increase your hotel’s visibility and drive inbound traffic to your website. Build Keyword rich blogs, videos and other such contents on your website. You should also focus on creating quality content that should solve your guest problems, provide interesting travel tips, etc. Collaborate with industry-related blogging sites like e-hotelier, Skift, Tnooz, etc. and feature your hotel over there.
A website with good traffic is the wish of any hotelier, and it can be achieved through consistent efforts towards SEO. Follow these SEO practices and keep your website on top of the search results all the time.