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Top 4 Travel Review Sites!

The habit of purchasing online is on the rise! Next time, when you buy a product or order food online, contemplate on what influences your decision?

Is that a brand, price, or review?

A recent survey states that 72% of consumers will take action only after reading a positive review (Source: Invespcro).

Narrowing down, in the hospitality industry, 79% of users are more likely to book a hotel with a higher rating when they choose between two identical properties.

Hotel Review Sites are fairly becoming a source for travelers, as modern guests are highly inspired and influenced by the word out given by fellow travelers. Positive Reviews are powerful that draw business to your hotel. Therefore, to attract and convert potential guests to your hotel, it is a must to identify and monitor the top hotel review sites.

We’ve compiled a list of top 4 hotel review sites across the world,

1. TripAdvisor

Tripadvisor is the world’s largest travel site that has a record of 25% of all hotel reviews from the top 10 sites. It is the place anyone who is planning their trip will refer to. In 2018, it generated 730 million user reviews and opinions and covered eight million listings for restaurants, hotels, vacation rentals and other attractions worldwide.

As it has users worldwide, it is imperative to have your hotel’s presence on this site. However, owning an account is not enough, you need to interact with customers regularly by replying to their feedback, which has a drastic impact on your hotel revenue.

Even though it is considered as the best travel site, it failed to prevent fake hotel reviews from users. However, you can flag fake reviews. Tripadvisor will then remove the bad review if it violates their guidelines.

2. Expedia Group (Expedia, HomeAway, Hotels.com, Orbitz, Travelocity, and Trivago)

Expedia Group is a travel technology company that primarily acts as a travel fare aggregator and travel metasearch engine. It ranked as a second major site that holds for over a quarter of hotel reviews from the top 10 sites. A survey from Statista states that Expedia, Inc. is the preferred Travel Agency for US adults to book their next spring vacation, ahead of competitors AAA travel and Priceline.

3. Google

The majority of your guests’ travel search starts on Google! Therefore, promoting your property on Google gives you exposure to a wider audience. Google, introduced its Google Hotel Ads recently, which is a metasearch engine that lets you advertise your brand. Additionally, listing your hotel on Google helps you in boosting your local SEO Ranking. It means guests who search for establishment in the nearby area can easily find you.

Google helps hotels to block bogus guest reviews by letting hotels verify the guests’ bills and other proofs. Hotels who find irrelevant and spam reviews can report it to Google and stop them from publishing such reviews. 

4. Facebook

Facebook, with its 2.45 billion monthly active users, is the biggest social media platform that also allows users to share reviews and recommendations for businesses. According to a recent study, 57% of consumers say that Social Media influences their shopping habits. Among that, Facebook holds 44% of consumers across Gen Z, Millennials, Gen X, and Baby Boomer.

Creating and maintaining your Hotel Facebook Page is essential to captivate this global audience. Your guests can post their reviews on your page or tag you on their posts. It increases visibility and trust around your brand. Facebook also provides an option for business owners to report bad or fake reviews.