Top Four TED Talks Every Hotel Owner Must Watch!

In this blog post, we’ve listed the top four inspiring TED Talks that help you understand different perspectives about the hospitality industry, guests’ changing needs, and dynamic market trends. 

1. A hotel is just a building, by Basher Wali.

Basher Wali, Principle & President of Provenance Hotels, shared its insights learned from his extensive travel and decades of experience in the hospitality industry.

Basher fantastically stated the importance of human connections in the hospitality industry. He puts humanity on top of everything. He says, “I have learned that we as human beings have a single most powerful tool in our arsenal, and that is our ability to make human connections.” He insists that the mantra 'We are people first, hoteliers second' is the key to success in the hospitality industry. Even though technology places a major position in the guest-facing journey, it cannot replace the human touch.

2. The soul of a hotel, by Mark Harmon

Mark Harmon is the Founder of Auberge Resorts Collection, an international portfolio of luxury hotels, resorts, and residencies. He is passionate about creating iconic places that will be an enduring and sustainable business in the local community and destination.

In his talk, he opines that being soulfulness helps to connect with guests. He says, “If a hotel has a soul, it would have to have a life beyond its physical walls.” He discusses four elements of soulfulness in his speech. The four elements of soulfulness are great design, a sense of place, a connection or being a part of the community, and great affection for people. He also talks about the significant role of hotel staff in the hotel industry. He says, “Hotel staff curates and creates a unique experience that brings guests close to the destination and close to themselves.” It is in the hands of the hotel staff to provide a unique experience, build a community, and make deep connections with guests.

3. Service isn’t same as hospitality, by Anna Dolce

Anna Dolce is the hospitality business coach and keynote speaker. She is a life and business strategist. She entered into the restaurant industry and handled multiple restaurant business operations before owning her own. With deeply rooted hospitality cultural background, and by leveraging her background in entertainment and entrepreneurship, Anna now coaches celebrities, elite athletes and entrepreneurs on how to live life on their own terms.

In her talk, she explains the meaning of hospitality and also the difference between service and hospitality. After getting started into this industry, she observed that “the biggest missing part in the hospitality industry, is in fact, hospitality itself.” She insists on putting people first. It is what actually creates the success in business. She defines hospitality is connecting with guests, and service without hospitality is a mere transaction. Her words as follows, “Service is the sequence of acts, tasks, and procedures which are done with consistency.” 

But, “Hospitality is the positive emotional response elicited in our guests. Hospitality is anticipating our guests expressed and unexpressed needs.

4. Be a hospitalian, by Bobby Stuckey.

Bobby Stuckey began his career in the restaurant industry. He has earned the Master Sommelier Diploma from the Court of Master Sommeliers. Stuckey and his friend Mackinson Patterson opened their first restaurant, Frasca Food and Wine, in August 2004 in Boulder, CO. Having researched and traveled throughout Italy many times, both were deeply inspired by this region in particular — the international influences of its cuisine, the profusion of local ingredients in its rustic yet elegant dishes, its passionate relationship between food and wine, and the gracious hospitality of the locals.  

In his speech, he describes the difference between hospitality and service. Hospitality is more about making guests feel different and better. He defines service as ‘What you do to someone’ whereas hospitality as ‘How you make someone feel.’ To provide great services, hotel staff need to understand their guests’ minds. After all, “Hospitality is about looking out instead of looking in.”